The Golden Years

The Golden Years

About Us · Our History
Generation One · Central Truck Sales

The Golden
Years

Where it all started

Every company has a beginning. Ours started long before Viking Truck.

Central Truck Sales wasn’t just a truck dealership, it was where I grew up, where I learned the business, and where I discovered what it means to take care of customers the right way.

My father was more than a businessman. He was my best friend, my mentor, and my teacher. Every lesson he taught me — integrity, hard work, honesty, and commitment to customers — became the foundation of everything I would later build.

From Septic trucks and vacuum trucks to cranes, bucket trucks, grapples, and vocational equipment, I spent countless hours learning every aspect of the industry firsthand. Those experiences shaped my understanding of trucks, equipment, and most importantly, people.

The photos on this page represent more than inventory and facilities. They represent family, sacrifice, dedication, and a lifetime spent in the truck business.

Today, the spirit of Central Truck Sales lives on through Viking Truck. The names may have changed, but the values remain the same:

Treat customers right. Stand behind your word. Work harder than everyone else.

I miss my father every day, but his lessons continue to guide me. Everything I know today started with him.

Those were the golden years.
— John Mario Escobar
Founder & President · Viking Truck
“The place where it all started.” 🚛❤️